Mall Adds ‘Roadmap’ to Healthful Food

photoBeneta Burt of Mississippi Roadmap to Health Equity Inc. and David Watkins Jr. of Jackson share a happy moment at Roadmap’s Grand Reopening of its Farmers Market at the Jackson Medical Mall in Jackson, MS, Saturday, June 8, 2013. Photo: Jim Ewing, c.

By Jim PathFinder Ewing

Had a wonderful time today at the Farmers Market at the Jackson (Miss.) Medical Mall.
It was the grand re-opening of the market, which is sponsored by the Mississippi Roadmap to Health Equity.
While there are several farmers markets in the Jackson metro area, Roadmap is noteworthy for its location. Nestled in an area that at one time was considered  blighted, the old crumbling Jackson Mall was repurposed to a sparkling community center and health care hub. Now a vibrant part of the community, the Medical Mall features state-of-the-art health care and a wide array of community services provided by University of Mississippi Medical Center, Jackson State University and the City of Jackson.
Roadmap is part of that burgeoning push toward revitalization that now characterizes the neighborhood with local people helping themselves toward a healthier, happier, brighter future. Part of the allure is the summer camp being held for local schoolkids five days a week, sponsored by Roadmap — as well as the farmers market.
The market ensures that while the mall neighborhood may be low income it’s not a “food desert,” with local farmers and providers offering locally grown as well as fresh imported produce.
I’m thrilled to also note that the National Center of Appropriate Technology has opened an office in the mall that will serve the Gulf States region. NCAT ( will be working with minority, distressed and underserved farmers to more profitably produce wholesome, sustainable food. I’ve accepted a job working as NCAT’s Gulf South Outreach Coordinator (More on that later.)
Meanwhile, folks in Jackson can find healthful, convenient and affordable fare at the Jackson Medical Mall. If you’re in the neighborhood, come see!
Hours: Tues & Fri 10 am – 6 pm; Sat 8 am – 3:30 pm.
For more information, see Roadmap’s Facebook page:

Jim PathFinder Ewing is a journalist, author, writer, editor, and blogger. His latest book titled Conscious Food: Sustainable Growing, Spiritual Eating (Findhorn Press) is in bookstores now. For more, see:, Facebook or his webpage,

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